Inside the app
The Playbook
Ten config-driven sections that walk a product from idea to shipped.
Each product workspace includes a guided playbook — ten sections that take an idea from "wouldn't it be cool if" to a shipped, measurable SaaS.
The Playbook as a working checklist — each section carries evidence
requirements, and the same engine that powers gates and recommendations reads
their completion.
The sections
The playbook covers, in order:
- ICP — who exactly this is for, and where they already gather
- Problem — the pain as the customer describes it
- Positioning — the one-sentence claim and the alternatives it beats
- Offer — packaging, pricing, and the promise
- Validation plan — the cheapest possible evidence of demand
- Build scope — the v1 line: what's in, what's explicitly out
- Go-to-market — channels, first-100-customers plan
- Metrics — the numbers that define success (fed live by Data Feeds)
- Risks — what could kill this, ranked, with mitigations
- Launch review — the retrospective that feeds the next portfolio review
Sections are config-driven: the same engine that powers gates and recommendations reads playbook completion to drive your next actions.